The past era, prior to industrial age witnessed wealth generation by possession of natural resources. Success was only measured by the number of land, livestock and farmland a man was able to acquire. As humans continued to increase in knowledge, there was a shift of wealth creation from just natural resources to building of infrastructures. Successful businesses were concentrated more on industrial structures. We are now in a new era called information age, where wealth creation is driven more towards electronic and information technology. In this present era, the top ten most valuable company are dominated by information technology related companies like Apple Inc. (market cap: $2.2 Trillion), Microsoft (market cap: $2. Trillion), Amazon (market cap: $1.2 Trillion). What are these companies doing and what can you do to have a competitive advantage and build a successful business?
Build and Maintain Good Customer Relationship Customer relationship has always been a key factor in building a successful business in time past. Being able to maintain a good relationship with customers can never be over emphasized when it relates to increasing and growing business. In this information age, it is more relevant to keep in touch and sustain customer relationship due to the fact that people no longer visit offices and shops physically as it was. This is as a result of the trending technology of the internet and social media. To have a successful business in this age, it is therefore expedient to leverage on this trending technology.
Make Your Business Virtual One remarkable invention created from the existence of the internet is virtualization. So many businesses around the world are utilizing various virtual apps to communicate and hold meetings with their staffs, customers and associates. Virtual experience is one of the ways the internet conquered the geographical distance barrier. In this age, you do not have to be somewhere before you can have an effective business communication.
Enable Business Transaction Anywhere And Anytime The internet has affected everything we do. Including how we sell, buy or execute business. People no longer see it has compulsory to visit a shop before they can make purchase, as credit card can be used online in many websites for any transaction. With this online sales and transaction, your business will easily reach a wide range of your target audience, giving you the opportunity to make more profit.
Choose To Be Different In this internet age, finding any business you can ever imagine is just a click way within seconds. So there is no guaranty your business will be the best choice for searchers. With this development in place, it will be wise to make your business different from your competitors, especially within your locality and more especially if it is a startup business.
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